Moms threw away Rat Fink tees by the thousands. Wasn’t a 14-year-old boy in America who didn’t either have a Rat Fink T-shirt or want one. Hit it big in 1963 with Rat Fink, a hopped-up, bug-eyed, sewer-green monster rodent-Roth’s hairy-middle-finger answer to Mickey Mouse. Bit of harmless postwar swagger and style, right? What’s not to love?īut Roth was also a cartoonist, and to fund his car-building, he started hawking T-shirts at car shows where his latest creations were on display. Designed and built the coolest, craziest whips during the High Renaissance of Kustom Kulture. You loved Ed “Big Daddy” Roth, or you hated him.īig Daddy was a lot of things. There was a bright line down the middle of America in 1966, and everybody had to choose a side.
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